Monster Energy launch new drink

Monster Energy has launched a new drink and can size exclusively for the on-trade called Monster Ultra, a lighter tasting zero calorie and zero sugar product. It is available in a new 355ml embossed can. Alan Clark, Monster Energy Vice President EMEA On Premise, said, “We are delighted to bring a new 355ml Monster Energy drink exclusively to the on-trade. “Historically both operators and customers have been told that energy drinks are only available in one size (250ml) and taste a certain way. Monster Ultra is suited to consumption at all times during the day, either as a soft drink or as a mixer.”
He continued, “We believe that it will appeal to a wide range of customer, well beyond the core energy drinker. The energy drinks category has been lacking in innovation and it is important that we develop new drinks for operators and customers alike.”