Tennent’s Lager champions calories in a first for an alcohol brand

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Tennent’s Lager is set to become the first alcohol brand in the UK and Ireland next month, to print clear nutritional and calorie information on its cans and bottles. It will also display this information on drip mats in pubs, bars, clubs and restaurants.

Alastair Campbell, Managing Director of Tennent Caledonian explains, “There is increasing interest amongst consumers around the nutritional content of the food and drink that they consume. We feel that it is a natural next step to include calorie information on our cans and bottles to sit alongside the responsible drinking messaging and number of alcohol units already displayed. Calorie content is an easily understandable way to help people make better choices about what and how much they consume.  They can see this information on the foods they eat, we therefore believe that the packaging of our beer and cider brands should carry these details too.”

Tennent’s Lager contains 30 kcal /100ml, which is the lowest of the main lager brands. Soft drinks like orange juice and cola contain 44kcal & 43kcal per 100ml respectively.  This means a pint of Tennent’s in a pub comes in at around 170 calories. http://www.tennents.com

 

Scottish Minister of Public Health Maureen Watt added, “The Scottish Government supports any measures which will deliver improved alcohol product labelling.  Many people are unaware of the calorie content of alcoholic drinks so this is an important step forward in informing consumers and as such, we are happy to support Tennent’s commitment today.
Alastair Campbell is pictured with Maureen Watt.

 

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