Sailor Jerry unveils tattoo inspired designs

Sailor Jerry is launching a series of collectable, iconic flash art bottle wraps and cups, with the first two being launched this month. On a slick black bottle, each of the four new collectable designs – the homeward bound ship, an American eagle, a pin-up girl and a Gypsy – are based on the greatest flash designs from Norman ‘Sailor Jerry’ Collins, the undisputed father of old school tattoos,. Each design holds a specific meaning. The Gypsy design represents good fortune; the ship design was tattooed on sailors as a reminder of home; the American eagle represents honour and the pin-up girl design represents femininity. Dave Hort, Senior Brand Manager of Sailor Jerry, which is owned by William Grant & Sons, said, “These designs are based on the great, iconic works of our founding father Norman Collins and showcase some of the highest quality flash art that has spanned generations.”