The Caledonian Brewery has extended its sponsorship with The Edinburgh Festival Fringe Society for another three years.
The brewery sponsors the venue boards that appear outside every Fringe venue, as well the official Festival map and the Fringe map, which appear in the official Fringe Programme.
Andy Maddock, managing director of Caledonian Brewery, said, “We’re delighted to have cemented our partnership with the Fringe for the next three years. As the local brewery and historic Edinburgh landmark, we’re very proud of our city’s Festival Fringe – the biggest of its kind in the world – and pleased to play a role as a major sponsor in helping visitors navigate their way around this beautiful city during festival time. We hope festival-goers will enjoy a few pints of our newest craft beers along the way too.”
Announcing the renewed partnership, Shona McCarthy, Edinburgh Festival Fringe Society Chief Executive, said, “It is with great pleasure that the Fringe Society can announce that we will continue to develop our relationship with Caledonian Brewery over the next three years. e are delighted that this major sponsor is an Edinburgh-based company, and we look forward to working with them over the next three years.”
The Edinburgh Festival Fringe Society, the charity that underpins the Edinburgh Festival Fringe was established in 1958, eleven years after the birth of the Fringe when the first performers turned up uninvited to perform at the Edinburgh International Festival. Caledonian’s sponsorship will support the membership scheme too.
The 2016 Edinburgh Festival Fringe will run from 05 – 29 August.
The Fringe Programme, with full show and venue listings, will be launched on Wed 8 June.