Magners Irish Cider has announced a four-year extension of its partnership with Celtic Football Club, which will see it backing the Scottish Champions until the end of season 2019/20.
The cider brand, which has featured on the front of the Hoops’ jersey since 2013, will adopt a new position across the shoulders on the back of the jersey from the start of the 2016/17 season. The Magners name will also continue to appear on the club’s training kit.
Paul Condron, Marketing Director for Magners , said, “Magners has enjoyed three fantastic years as the shirt sponsor of Celtic FC and we’re very proud to extend that partnership in a deal that will see our association with the club stretch to seven years – a number with great significance in the club’s illustrious history.
“Since 2013, we’ve worked closely with the club in a number of areas – from support of the team and fans to the valuable work of Celtic FC Foundation and we’re very much looking forward to continuing this over the next four years.”
Celtic Chief Executive, Peter Lawwell,commented, “The announcement is great news for both the Club and our fans and means we will enjoy at least a seven-year partnership with Magners, a magnificent brand and a strong and passionate supporter of both the Club and our charitable dimension.”
“As Champions of Scotland and one of the world’s great football clubs, Celtic continues to be a highly sought after partner for many major brands such as Magners.
“As we aim for our fifth consecutive title we are very pleased to be able to make such an important announcement of long-term continued support and partnership, something which is highly positive for the Club as we look to next season and beyond.”