Grey Goose has announced plans for a collection of summer experiences that will launch this month. Famed for pioneering new occasions for super-premium vodka, Grey Goose is investing to inspire consumers to trade up to the category this summer. A global experiential campaign will see 20 pop-ups, across 20 locations around the world, in only five months.
Grey Goose Le Grand Fizz, a summer twist on the brand’s signature celebratory serve, is to launch globally. The drink consists of Grey Goose, St Germain elderflower liqueur and fresh lime, topped up by soda. Joe McCanta, Global Brand Ambassador, comments, “It’s a simple and elegant pour for bartenders, ideal for daytime summer occasions, that still allows you to add your own twist. You can experiment by substituting the range of Grey Goose flavours – Grey Goose La Poire is my preferred choice – or adding beautiful aromatics.”
A global, consumer experiential campaign entitled Grey Goose Boulangerie Bleue, will also launch in May and transport consumers to the French Riviera via a secret entrance through a traditional French bakery. Appearing in 20 cities and summer hot spots around the world, Grey Goose Boulangerie Bleue will give visitors the opportunity to enjoy a summer experience that includes some of the finest French food, drink and music. Open from day ‘til night as the ultimate French Riviera club, Grey Goose will be partnering with leading chefs to offer specially curated brunch, lunch and dinner summer drinking and dining moments.
Last year the Grey Goose van came to Scotland, and although the brand hasn’t revealed whether Scotland is on the agenda, here’s hoping it is.