Guinness®, is rolling out a new TV ad for Hop House 13, which will see the brand on our TV screens until the end of May. The new ad is, says the company, “designed to build excitement and awareness around the innovation.”
Hop House 13 is a premium-crafted lager brewed with Guinness yeast, Irish barley and the best of hops from both Australia and USA. Following a successful launch in Ireland last year, Hop House 13 is now available on draught in the on-trade including Greene King, Stonegate and Novus Leisure outlets.
The ad traces the journey of Hop House 13 Lager from its creation in the pilot brewery at St James Gate, Dublin to celebrating peoples’ first sip of this delicious lager in Hop Store 13 – the historic building which inspired the name of the new lager.
Stephen O’Kelly, Marketing Director, Guinness, comments, “The launch of Hop House 13 and our supporting campaign is positioned to help licensees maximise the opportunity and drive incremental sales as a result.
“The Guinness endorsement also enables licensees to tap into the strength of 256 years of brewing passion and heritage whilst making the most of a name that’s trusted by 94% of consumers.”
Hop House 13 Lager, has an ABV of 5%, and is a double-hopped lager made with Irish barley and aromatic hops. A crisp and full-flavoured lager with subtle malty notes and fresh hop aromas.