Strathmore rolls out new design

Strathmore glass redesign 2016

AG Barr has redesigned its Strathmore glass bottle range, bringing it into line with its PET plastic bottle format.

The new packs will be available from July in the on-trade and will be in the brand’s 330ml, 750ml and 1 litre still and sparkling variants.

The design continues the minimalist blue and white stripes for still and green and white for sparkling.

“The water category continues to grow at +8% year-on-year, making it the fastest growing soft drinks category in Scotland,” says Adrian Troy, Head of Marketing at AG Barr. “Within this, the Strathmore brand remains the No.1 water in the on-trade worth £69.4m, and driving growth faster than its competitors. Our new glass bottle designs will ensure quality presentation across the range, whilst unifying our glass variants with the brand’s contemporary PET packs.”

Category: Brand News, News
Tags: Adrian Troy, AG Barr, Strathmore