DRAM₂O has launched Òrach

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Glasgow-based drinks firm, DRAM₂O, has launched Òrach– a bottled, ready to drink (RTD) Scotch whisky cocktail. The brainchild of Scottish entrepreneurs James Doig, Dave Millard and David McLauchlan; the trio first devised the innovative concept in 2015, in a bid to showcase their blended Scotch – Dram Òrach – to non-whisky drinkers. The Scotch whisky cocktail incorporates a double shot of blended whisky with natural flavourings. So far two flavours have been launched; Strawberry, Vanilla & Ginger Beer and Lemon, Lime, Mint & Ginger Ale. Speaking about the launch of Òrach, Managing Director, James Doig, said, “Like many of the best things in life, Òrach was born out of a happy accident. At Scone Game Fair we were sampling our whisky and realised that younger people were not so interested, so on the spot we devised a series of whisky cocktails that were a huge hit. We realised there was a gap in the market and decided to develop this further so a younger demographic, who perhaps wouldn’t normally choose whisky, can enjoy Scotland’s national drink in new ways.  Òrach is testament to the fact that Scotland’s national drink is not only incredibly versatile, but still has lots of opportunity to reach new markets, and we hope to capture that with our offering.”