Diageo appoints Charles Ireland boss of Diageo GB, Ireland and France

Charles Ireland FINAL cropped

Charles Ireland has been appointed as Diageo’s chief in GB taking on the new role of General Manager GB, Ireland and France,  reporting to John Kennedy, President, Diageo Europe, Russia and Turkey.  He was formerly Managing Director, East Africa Breweries Ltd (EABL). His new role will be based in London. Meanwhile Andrew Cowan, currently Country Director GB, has been appointed to the role of Managing Director, EABL, reporting to John O’Keeffe, President, Diageo Africa, based in Nairobi, Kenya.

John Kennedy, President, Diageo Europe, Russia and Turkey, comments, “I would like to thank Charles and Andrew for the significant impact they have made on EABL and GB respectively. Charles has transformed EABL to be one of the best performing markets in Diageo and the fastest growing market for Guinness. Over the last few years, under Andrew’s leadership, Diageo GB has seen consistent top line growth, profit growth and spirits market share growth, and Guinness is also growing again with increased value share. Both are tremendous achievements and I congratulate them both on their new appointments.”


Charles Ireland has spent the last 13 years leading some of Diageo’s biggest businesses in both Asia Pacific and Africa.  He returns to Europe to lead the Diageo GB business in addition to leading Ireland and Diageo’s interests in France, together with Oliver Loomes, Country Director, Ireland and Frank Floc’hlay, CEO, MHD France. http://www.diageo.com