Stella Artois becomes first alcohol brand on Snapchat with new Wimbledon ‘Be Legacy’ ad

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Stella Artois has launched this year’s ad campaign to support its position as official beer to Wimbledon, marking the second chapter in its ‘Be Legacy’ campaign and, alongside TV, becomes the first alcohol brand to advertise on Snapchat, the messaging app.

The beer brand will also use Twitter’s Amplify service to sponsor all non-play content on Twitter and will make use of Sky Advance’s technology to actively target viewers who have watched Wimbledon on the BBC through premium VoD. To support the on-trade, it’s launching a special edition 660ml bottle with a white and red wrap design.

The ad is inspired by the personal journeys and modest beginnings of people who have become famous either through business or sport – from the person who launched Wimbledon to Sebastian Artois himself.

Set in Victorian London, the ad shows a young man trying to sell tickets to a new event but struggling because no one has ever heard of the event, which turns out to be Wimbledon. He then meets another entrepreneur who lets him try a new, unknown beer from Belgium, which is an early export from Artois. The Wimbledon ambassador takes comfort in knowing he’s not the only one trying to turn an unknown name into a lasting legacy.

Rowan Chidgey, senior brand manager at Stella Artois, said: “This legendary tennis tournament and our Belgian beer have shared similar journeys as once unknowns who have distinguished themselves over time. We hope that their stories will help inspire our audience to get out there and make their mark on the world.”

Watch the new ad HERE

Category: Brand News, News
Tags: Beer, Rowan Chidgey, Sebastian Artois, Sky Advance, Snapchat, Stella Artois, , Wimbledon