Amstel has launched a new TV advert showcasing its Amsterdam provenance, marking the first time the lager brand has advertised on UK television. The ad, which aired during the Euro 2016 England/Slovakia game, tells the story of Jaap, the owner of Amsterdam’s smallest bar, and his ambition to turn it into Amsterdam’s biggest. Despite his bar only seating six people, Jaap spends his spare time collecting chairs. At home, he has over 400 chairs crammed into every nook and cranny. But for Jaap and his wife, living with so many chairs is worth it…because once every few years, when the canals freeze over, Jaap’s tiny bar sprawls out onto the ice and becomes Amsterdam’s biggest. It’s a place where the whole of Amsterdam comes together for an incredible time over a glass of Amstel.
David Lette, UK Brand director at Heineken, said, “Amstel has seen double digit growth in the UK on- trade each year for the past five years and shows no signs of slowing down. This new ad will showcase what we stand for, which is bringing people together for quality moments.”
https://www.youtube.com/watch?v=ISN4DGPjEDc
