HI Spirits takes on Paddy Irish whiskey

Paddy Irish Whiskey opt

Hi-Spirits will now distribute Paddy Irish Whiskey, the world’s fourth biggest Irish whiskey brand, in the on and off trade and travel markets. It follows the acquisition of the Paddy brand by US spirits company Sazerac in May. Dan Bolton, managing director of Hi-Spirits, said, “Paddy is a wonderful fit with our existing portfolio. Both Irish and American whiskey have seen strong growth over recent years, and being able to offer our customers Paddy alongside the Buffalo Trace American whiskey portfolio is a significant development. We have a very successful track record in growing Sazerac brands, including Buffalo Trace and Fireball, in the UK market. The addition of Paddy, coming hot on the heels of Sazerac’s acquisition of Southern Comfort and Tuaca earlier this year, means it’s an exciting – and busy – time for Hi-Spirits.”

Category: Brands and Drinks
Tags: Buffalo Trace, Dan Bolton, Hi-spirits, Irish whiskey, Paddy, Sazerac, Southern Comfort, Spirits, Tuaca