Carling is to be the official beer partner of Dundee United Football Club. For the next two seasons Carling will be granted exclusive pouring rights at Tannadice Park and the marketing rights to promote the association to the club’s global fan-base.
The new partnership marks the next chapter in Carling’s long-standing support for both Scottish and UK football. Recently this has included Carling owner Molson Coors’ successful partnership with Sky, offering subscription discounts to publicans; plus the recently announced three-year sponsorship deal with the Premier League.
Molson Coors Director of Sales and Operations for Scotland Hugo Mills says, “We’re really excited to announce this new partnership with Dundee United, a Scottish club with a strong following and a rich heritage and history. The partnership presents us with an opportunity to connect with the team’s passionate fans and underlines our ongoing commitment to engaging with drinkers across Scotland.”