Kopparberg, the Swedish drinks brand best known for its fruit cider, has launched a multi million pound marketing campaign to establish the Kopparberg name as it diversifies into non-cider categories.
The launch of the campaign comes on the back of the launch of its fruit lager, which it is also running an advertising campaign for. The branding campaign is called ‘Fånga Dagen’, a Swedish phrase meaning ‘life is what you make it’. The ads will be rolled out across multiple media, including TV, press, digital, outdoor, PR and social media.
Jodie Alliss, Senior Marketing Manager at Kopparberg, said of the launch: “We’re thrilled to be launching the ‘Fånga Dagen’ campaign, an incredibly exciting and landmark moment for the Kopparberg brand. Not many people know that Kopparberg is still made in the small Swedish town of the same name and owned by the Bronsman family that started it all 23 years ago. It’s why we resonate with ‘Fånga Dagen’ – this mindset is the reason for Kopparberg’s existence, and is central to our brand’s provenance and pioneering spirit.“
The first burst of activity is a TV campaign, followed by paid for support for the advert via YouTube, social media, Tubemogul and cinema. There will be further outdoor displays with multiple road side poster sites, digital displays and print adverts.
The advert centres around a worker’s journey home from the Kopparberg factory in the town of the same name. Shot against the backdrop of the beautiful Swedish landscape and the distinct architecture of the town, it aims to capture the ‘Fånga Dagen’ spirit of being alive and ‘in the moment’.