Jim Beam’s Taste of America


Jim Beam is set to decorate the on-trade with stars and stripes as it releases its American themed ‘Bourbon and Burger’ promotion.

Customers who purchase more than four bottles of either Jim Beam Honey, Red Stag by Jim Beam or Jim Beam Apple will receive the summer pack.

This pack will allow customers to turn their venues into an American-style diner and offer the ultimate taste of the American South with the bourbon and burger experience.

The promotion includes supplying venues with colourful posters, tent cards, burger boxes, bunting and four bottles of Jim Beam Cherry Bourbon and Jim Beam Original sauces – ideal for complimenting burgers.

Maxxium UK’s Marketing Controller for Imported Whiskey, Janice McIntosh, says: “We’ve developed this Jim Beam summer activation to reflect the increasing popularity of American-style summer events in the on-trade calendar. Jim Beam is an authentic Kentucky bourbon and this promotion celebrates its heritage as well as the British love affair with American food.

1800 packs will be available direct from field sales as well as via wholesalers Matthew Clark, Booker, Molson Coors, Tennents, Greene King and Mortons.