Haig Club Expands Range With David Beckham

August 3rd, 2016 | Posted in: Brand News

Diageo, alongside David Beckham and Simon Fuller, have today announced the release of the new Single Grain Scotch Whisky variant from Haig Club – Haig Club Clubman.

This new variant is to be a permanent addition to the range and will have the same bold and progressive spirit that its predecessor has – but with a different modern twist.

The Haig Club Clubman is to be sold at a much cheaper price point than Haig club, being sold at £25 instead of the £45 that the original costs.

Ronan Beirne, Global Marketing Director for Haig Club commented: “Clubman aligns with our long-term ambition to offer a stable of Haig Club expressions at various price points to match different occasions and consumer tastes.”

Inspiration from the name stems back to Haig’s long heritage, as it plays on advertisements from the 1920’s that marketed the product as “The Clubman’s Whisky”.

A new design incorporates the signature Haig Club blue glass and square style with a new elongated aesthetic.

Diageo Global Whisky Master Ewan Gunn said: “Whilst Haig Club Clubman is delicious straight-up or on the rocks, the perfect way to enjoy this Scotch Whisky is with cola. The sweet, vanilla and coconut flavours combine perfectly with the sweet caramel of cola, creating an approachable and delicious drink which is refreshing in taste and perfect in its simplicity.”

Whilst David Beckham commented on the new venture:“Working closely with Diageo, we look forward to welcoming Clubman into the Haig Club family. From its earliest days, Scotch Whisky has attracted people from all over the world with its sophistication, style and distinctive array of flavours. We want to continue in this spirit, bringing to market a special new whisky and introducing new fans to this incredible industry.”

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DRAM News Team

Editor at DRAM Magazine
DRAM magazine is Scotland’s leading monthly licensed trade magazine. It has been dedicated exclusively to the on-trade in Scotland for the past 23 years. It is independently owned, edited and published in Scotland. The DRAM is innovative, creative and original. First with the news, and the people in the news. Covering all the latest information on pubs, bars, clubs, restaurants and hotels in Scotland.


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