Brewgooder, the craft beer label that donates 100% of its profits to clean water projects, has been backed by Glasgow-based wholesale business JW Filshill.
As part of the deal, Managing Director of JW Filshill, Simon Hannah, and Commercial Director Chris Miller have joined the Brewgooder board.
This new partnership is hoped to bring a broader range of experience of the beer, retail and wholesale sectors to the board.
Brewgooder is the brainchild of Alan Mahon and Josh Littlejohn, the entrepreneurs and social do-gooders behind Social Bite sandwich shop chain which donates all profits to social causes.
It is brewed in partnership with Brewdog at their Ellon brewery, at a zero margin, and is marketed as ‘clean water lager’.
The ambition of the company is to provide 1 million people in developing countries with clean drinking water and in just five months has raised £60,000 via crowdfunding.
The partnership with JW Filshill is already boosting the brand as discussions are underway with buyers in Hong Kong, Singapore, Dubai and Abu Dhabi, through Craft Beer Clan of Scotland – JW Filshill’s international division which helps craft brewers enter international markets.
Simon Hannah, managing director of JW Filshill said, “Both Chris and I are delighted to support Alan and Josh with this extremely exciting venture. This means that when you drink Brewgooder you are providing water and water hygiene education to communities around the world which are vulnerable to waterborne diseases. This project is a great example of collaboration across the industry. From production through to supply chain, working with partners across the sector has laid the foundations for a solid business which will do genuine good.”
In addition to this, Brewgooder has also strengthened its team from a collaboration with Steve Annand of Glasshouse Drinks Ltd., the sales and marketing agency that helps bolster the growth of emerging and mature drinks brands in the UK on and off trade.
Alan Mahon, co-founder of Brewgooder said, “This is an exciting time for Brewgooder. Our crowdfunding programme got us off to a flying start and with the new board appointments and retaining the services of Steve Annand it shows that we want to put beer industry muscle behind the vision of providing 1,000,000 people with clean drinking water through craft beer.”