Gordon’s Gin has revealed a fresh new look for its iconic bottle. The new bottle which launches this month has a “more contemporary, premium and distinctive back bar presence.” According to the brand owners Diageo. However, it now has an altered label and a new embossed design. Faith Holland, GB’s Head of On-Trade Category Development, comments, “The Gin category continues to thrive, with the craft and heritage of brands becoming increasingly important to consumer decisions. So we saw an opportunity for Gordon’s to assert our quality and trust credentials by modernising our most important asset – the signature bottle. The new design is bold, distinctive and contemporary and will support the continued growth of this iconic brand in a category worth £600m to the on-trade.” Proudly boasting the well-recognised logo, the refreshed bottle features an increased prominence of the brand icon, the Boar’s Head, as well as a new foot label featuring the founder, Alexander Gordon’s signature. The new packaging will be supported by a £3.6m marketing investment aimed at driving consumer awareness of Gordon’s, whilst demonstrating the wit and personality of the UK’s best-selling dry gin. Launching in October, the campaign will put Gordon’s trademark front of mind for customers when ordering the first G&T of the weekend.
