Tennents owner C&C have just introduced American based Pabst Blue Ribbon beer to the UK and Ireland. The beer, which was founded in Milwaukee in 1844, has an ABV of 4.6% and markets itself in a low-key style. It is now available in 30-litre draught kegs and 355ml format cans and 355ml glass bottles. It is owned and produced by America’s largest independent brewery and is multi-award winning for its taste.
Paul Condron, Tennent Caledonian Breweries Ltd said,“PBR is an American classic – but it’s never felt more current than now. Bringing a taste of the States to the UK and Ireland is exciting, particularly when it’s a brand that’s so iconic and individualistic.” He continued, “From a business perspective, there’s a choice of formats for customers, and the benefit of some very different and engaging marketing that’s yielded such great results in Pabst’s home country.”
There are also plans to re-introduce Schlitz, a Pabst-owned brand that enjoyed great success during the 1980s.
Pabst rolls out in UK & Ireland
