New look Britvic mixers launched to “Lift Spirits”

Britvic Mixers low res

Britvic has re-launched its mixers and juices range alongside the unveiling of the Britvic Lifting Spirits Foundation, which will support community and social projects across the UK.

The range, which includes Indian Tonic, Ginger Ale, Grapefruit Juice and Bitter Lemon, has been given new bottling and branding. An improved version of Britvic’s iconic Indian Tonic Water has also been released.

Mid-October will also see the unveiling of The Britvic Lifting Spirits Foundation, which will continue the company’s pledge to support local communities and social projects.

For every bottle of Mixers and Juices sold in participating venues, Britvic will give back to local initiatives and projects, chosen by publicans and bar owners. Outlets will be invited to join the Foundation and will receive fundraising tips and kits to encourage their consumers to donate to local causes.

Annabelle Cordelli, Brand Director at Britvic Soft Drinks, said, “The re-launch of our Britvic Mixers and Juices range marks a real commitment to both quality and community for us. In addition, through our Lifting Spirits Foundation we’re also working with our customers to support their most worthy local projects, paying homage to Britvic’s heritage of being at the heart of the community.”

Britvic’s mixers have been stocked by pubs and bars across the UK since 1938.

Category: Brand News, News
Tags: Britvic, Lifting Spirits Foundation, mixers