DraughtMaster beer dispenser “game changer” for on trade, says Carlsberg

Carlsberg UK has developed a new compact draught beer dispenser, called DraughtMaster, that promises to increase the availability of quality draught beer throughout the UK on trade.

The company says the product will be a “game changer” for smaller venues serving low to medium volumes of beer, and can increase the shelf-life of beer up to 31 days – compared to 5-7 days for a traditional steel keg.

The space-saving system allows pubs, bars and restaurants with limited space to stock quality premium lager and craft beer and serve it at a consistent, high quality pour thanks to its specialist air compression system, with means the beer has no contact with oxygen until it hits the glass.

DraughtMaster uses 20l PET kegs, replacing Co2 with an in-built air compressor, and also has a self-cleaning feature. It boasts a simple modular structure to stock or rotate up to six draught beers, and only requires water, a power supply, drainage and space for installation.

Per Svendsen, Vice President On-Trade at Carlsberg UK described the DraughtMaster as “one of the biggest innovations in the on-trade for decades”.

He said, “The system delivers multiple benefits including fresher beer, higher yield, easy cleaning and the opportunity to offer more choice to consumers in the on trade. Furthermore, we will now finally remove the hassle of Co2 cylinders and empty kegs.

“We are committed to providing our customers with the latest technology to support their businesses. DraughtMaster is a proven Carlsberg initiative and is currently operating in 16 countries around Europe including Italy – a market where 90% of Carlsberg products poured in the on trade now uses DraughtMaster technology.”

The current Carlsberg UK DraughtMaster portfolio consists of Poretti 3, Poretti 9, Carlsberg Export, Shed Head, Brooklyn Lager and Grimbergen Blonde, with more of the brewer’s premium brands scheduled to come on board in early 2017.

To learn more, visit www.draughtmaster.com or to trade with Carlsberg UK telephone 0800 027 4144 or visit www.carlsbergwedelivermore.co.uk

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