Greene King brings festive cheer to licensees

Christmas has come early for Greene King licensees after the pub operator unveiled its biggest ever support package to help licensees take full advantage of the busiest time of the year for the on-trade.

The toolkit includes a range of Christmas menus for more than 125 pubs that use the Greene King Food Service. It features a choice of price bands, including a buffet option, all with full allergen information.

Licensees have also been given advice on how to maximise profits and promote their pubs on social media in order to increase bookings, with free digital assets as well as low-cost marketing support.

Greene King licensees will be able to take advantage of a number of flash sales, on a limited stock basis, and other bumper drinks promotions, as well as free cask ale support and a selection of Christmas cocktail recipes.

The toolkit also includes a Christmas countdown of key dates to consider ranging from when to put those festive tunes on the jukebox to when to begin serving mulled wine for its distinctive Yuletide aroma.

Clive Chesser, Managing Director of Greene King Pub Partners, said, “We all have a responsibility to maximise trading opportunities and there is no better example of this than Christmas.

“One of our toolkit’s key messages is the earlier you start the preparations, the more likely you are to reap the rewards.

“Families have very high expectations for their personal Christmas celebrations, and businesses need to exceed these by getting everything right during this exceptionally busy period.”

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