Card payment solutions company Markadis has launched Mii-Promo, a new cost-effective, transaction-based marketing tool that lets licensees and small business owners easily create their own customer loyalty schemes, by allowing customers to turn their own visa or debit card into a loyalty card.
The new Mii-Promo technology stores the customer’s debit and credit card data gathered during a transaction, sparing licensees the expense of signing up to often pricey barcode or loyalty card generating schemes.
This data is then analysed by the Mii-Promo software to determine buying trends and customer behaviour that can inform licensees about the most effective targeted incentives and personalised marketing campaigns they could employ. The Mii-Promo team also provides support with the sign-up process.
Markadis states the system can reap a five to 15 times return on investment over a period of only 18 months.