Campari has just launched the Campari Red Diaries; a series of short films, one of which is a story called “Killer in Red” and stars Clive Owen.
The Campari Red Diaries, represent a step-change in the brand’s communication, and aim to bring to life the powerful ethos that “every cocktail tells a story”, celebrating cocktails as a form of art and a powerful vehicle for expression by shining a light on the experiences and emotions that inspire bartenders to create and share their craft.
Month by month, the 2017 Campari Red Diaries journey harnesses the richness of storytelling, using short films as a vehicle for the first time to guide Campari lovers on an imaginative journey through a year-long series of cocktail stories from across the globe, to be shared with consumers via Campari’s official YouTube channel.
While Killer in Red stands to ignite the Campari Red Diaries journey, it is flanked and complemented by a collection of 12 cocktail stories, which each bring to life the artistry and flair of 14 bartenders from all over the world.
These stories introduce viewers to the magic behind the creation of each Campari cocktail, placing the culture of mixology and its many facets centre-stage.
Clive Owen comments, “I was honoured to be chosen to shoot Killer in Red as part of the 2017 Campari Red Diaries campaign, particularly since this year represents the brand’s first foray into the world of cinematography and film. Working with Paolo (Paulo Sorrentino was the writer and director) was a real pleasure.”