Tennent Caledonian pours £1m into Wellpark Visitor Centre

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Tennent Caledonian is pouring a £1m investment into its Wellpark Visitor Centre in Glasgow’s East End to showcase ‘The Tennent’s Story’.

A planning application lodged with Glasgow City Council outlines an enhanced visitor experience showcasing ‘The Tennent’s Story’ which brings Tennent’s 500-year heritage to life by exploring its place in Scottish history, culture and sport.

Glasgow-based creative communications agency, The Creative Cell, will lead the project, together with The School of Simulation and Visualisation at The Glasgow School of Art and ZM Architecture.

Andrea Pozzi, Tennent’s MD, said, “This is a hugely exciting time for Tennent’s and this announcement is another significant investment in the future of our business and the Wellpark site. The plans we’ve put in place will transform our current visitor centre into one of Scotland’s premier tourist destinations. We can’t wait to get started.

“Since 1556, Tennent’s has been part of Scotland’s cultural history and we have an incredible story to tell. The current visitor centre attracts over 15,000 local and international tourists every year, and we look forward to welcoming even more people through our doors when The Tennent’s Story opens next year.”

The Tennent’s Story is expected to open in Autumn 2017.