Innis & Gunn tap into ‘Dry January’ with detox beer

January 6th, 2017 | Posted in: beer,Brand News

Scottish brewer Innis & Gunn is tapping into the popularity of Dry January with the launch of its first detox beer, Innis & None.

The new limited edition, 0.0% ABV pale ale contains Vitamin C and ginseng, ingredients known to boost the immune system and improve energy levels, and guarana which is known to aid weight loss and enhance athletic performance.

It is brewed using a unique blend of hops including Columbus, Tomahawk, Zeus, Magnum, Hercules and Apollo and is now available in 330ml cans from The Innis & Gunn Beer Kitchens in Edinburgh, Dundee and St Andrews, and online.

Dougal Gunn Sharp, founder and master brewer at Innis & Gunn said, “The versatility of beer excites me as a brewer. Great beer does not necessarily have to contain alcohol. We approached brewing Innis & None, as we do with any of our beers, using quality ingredients to produce a bold flavoursome taste.

“Taking the alcohol content down to zero is part of our belief that beer is for everyone, even those who don’t or can’t consume alcohol. I believe this pale ale stands up to the best of them. With the added Vitamin C and ginseng, you’re now also getting a boost to the immune system for the New Year.”

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Laura Smith

Laura Smith

Journalist at DRAM Magazine
Laura Smith writes across our flagship publications, including DRAM and The Wee Dram. Dedicated to her craft, Laura took part in the world's first whisky diploma crash course as research for The Wee Dram – and the whisky novice very nearly passed too! Laura has previously worked as an online journalist for STV and Glasgow-based charity INSP.

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