Tennent’s has launched leading US alcoholic soda, Not Your Father’s Root Beer (NYFRB), in the Scottish on-trade.
Made by Illinois brewing company Small Town Brewing, it is one of the biggest selling ‘Hard Sodas’ in the US.
The imported 4.5% ABV “flavoured craft beer” is infused with herbs and spices and blends hints of sarsaparilla, wintergreen, anise and vanilla.
Angus Lawrie, Head of Development Brands at Tennent’s, said, “Hard sodas are the fastest growing segment of the US beer market. NYFRB is a truly authentic American success story and is now one of the top 10 best-selling craft beer brands in the US.
“As we commence the roll out across Scotland, we’re confident that craft drinkers seeking new twists on classic American flavours, will take NYFRB to their hearts.”