Carling has refreshed its branding across its full portfolio and will roll out the new look across the on-trade from March.
The modern and bold design by global brand design agency, BrandOpus, aims to create consistency across the entire Carling portfolio, which includes Original Lager, Cider, Citrus Twist & Premier.
Jim Shearer, Carling Brand Director, said the rebrand aimed to drive Carling’s position as one of the nation’s top-selling lagers.
He said, “The new identity is simple yet proud, reinforcing Carling’s values – genuine, dependable and unpretentious.”
According to the latest CGA data, Carling is the second most popular lager brand in Scotland behind Tennent’s.