Foster’s, has just celebrated selling its millionth pint at Glasgow’s The SSE Hydro since partnering with the venue as Official Beer. It has also extended its association with the venue for a further five years.
Brand owners Heineken have recently invested in a collaboration with local artist, Frank Carty, to design bespoke Foster’s branding for The SSE Hydro bar areas, incorporating some of Scotland’s most iconic landmarks such as the Duke of Wellington Statue and Edinburgh Castle.
John Gemmell, Scotland Trading Director at Heineken says, “The success of the lager at The SSE Hydro is testament to what you can achieve when you work collaboratively with customers.
“We’re dedicated to helping our customers give their guests the best possible experience at the bar, making their visit enjoyable and memorable, and we hope many more visitors to the venue in the year ahead enjoy their experience with our much-loved Amber Nectar.”
Foster’s will also be rolling out several brand activations throughout 2017 in order to engage with the venue’s visitors, including interactive competitions both onsite and across social media channels.