Greene King has launched a new service to help tenanted and leased pubs build and maintain their own websites in order to drive sales and attract new customers.
The full website construction and updating service provided by Retail Impact Solutions ensures licensees can create a professional online presence now essential for driving trade – as more and more customers search for a pub online before deciding where to spend their money.
The Crown Inn in Biggar is one of seven Scottish pubs that has improved its online presence thanks to the new scheme (see above).
Clive Chesser, managing director of Greene King Pub Partners, said: “As we continue to embrace the digital world, we want our pubs to do so, too.
“By launching a new website service, the aim is to ease licensees’ workloads by taking the managing of online communications away from them.
“We know people increasingly look online for which pubs to spend their money at and we want to take away any licensees’ worries they may be falling behind their competitors by not having a website which best shows off their business.”
Retail Impact Solutions’ website design package includes a site visit and photography as well as ongoing maintenance and management of the site for the first year then help updating social media for the duration of the licensee’s tenure.
Greene King is part-funding the websites so the service is accessible for all pubs.
Retail Impact Solutions can also provide training and have support packages available to manage a pub’s Facebook, Twitter and Instagram sites should they require assistance with their social media output.
Greene King Pub Partners has also produced a toolkit for licensees outlining all the digital support services on offer.
This includes detail of how to set up a wi-fi network within a pub for guests, details of website plug-in services to enhance output as well as further digital training, including a marketing through social media course.
All of Greene King’s online ordering is now through one platform www.pubpartners.net and is open 24/7 so that licensees are not limited to securing their products during office hours.
The website highlights any drinks deals open to licensees, including flash sales on a first come first served basis.
Chesser added, “Having it looked after professionally, means they can be assured their website is being regularly updated and showcases what the pub offers to both regular and potential customers.
“This is part of a wider strategy of providing the right digital solutions for licensees including the further development of our online ordering which can now be accessed from one platform.”