Cellar Trends Take on Chang

Cellar Trends has added Chang Beer to its portfolio. The company will now handle all sales, distribution, and marketing for the Thai brand.

Chang Beer launched in the UK in 2007, and in that time it has achieved listings in Thai restaurants throughout the country. As part of its 2017 marketing plan, the brand looks to cement its place in the market with a variety of marketing and sponsorship activity.

Chang Beer was initially introduced in Thailand in 1995, capturing 50% of the Thai market within the first three years.

Director of Sales and Marketing at Cellar Trends, Terry Barker, says, “We are thrilled to be adding Chang beer to our portfolio, especially a product that has had such vast success in Thailand. With great plans for 2017 already in place launching with the Chang Sensory Trails, we are looking forward to strengthening Chang’s position in the UK market.”

Category: Brand News