Tennent Caledonian launch ‘Caledonia’ Premium Bottled Ales

Caledonia

Tennent Caledonian has launched ‘Caledonia’, a collection of premium bottled ales, in response to the rapidly growing bottled ales market.

The new ‘Caledonia’ collection includes three 5% ABV beers – Outpost IPA, Double Hop and Hopscotch, each with their own tasting flavour profiles. Each of the brews stay true to the ‘Caledonia’ ethos of locally sourced, high quality beers, made with the best Scottish ingredients including water from Loch Katrine and the finest locally sourced malted barley.

Over the past six years, demand for bottled ales has grown by 92%, adding £257 million to the market. This growth shows no signs of slowing with current trends indicating that spending amongst under 45s is up 16% year on year and forecasters predicating that by 2020, the category will be worth £1 billion.

Wendy Espie, Senior Brand Manager at Tennent’s said, “The premium bottled ale market is expanding quickly and there is real consumer demand for high quality beers, something two thirds of beer drinkers believe is worth paying more for. Premium ale is currently the most innovative category in drinks, and there is a clear consumer desire to seek out and try, new products, with over half of beer, wines and spirits shoppers saying they like to try new and different products.”

Category: Brand News
Tags: ales, Caledonia, Tennent Caledonian