New App brings history of Dewar’s Aberfeldy Distillery to life

April 14th, 2017 | Posted in: News

Visitors to Dewar’s Aberfeldy Distillery in Perthshire can now utilise a specially created app to bring the historic archives of the distiller to life.

The creation of the experience, the first of its type for a Scotch whisky distillery, was inspired by similar innovations in some of the world’s leading museums and art galleries. Visitors to the distillery’s heritage exhibition can now use iPads to utilise the app which allows them to build their own experience rather than listen to the audio tour previously offered. Users are also able to view items that, due to their fragility, are not currently on display to the public.

The app uses the latest technology to recognise visual ‘trigger points’, accessing additional information, imagery, sound and video when held over them. Provided in 11 languages, the app also enhances the experience for the distillery’s many overseas visitors.

Jonathan Wilson, Visitor Operations Manager, comments, “It’s exciting to see our historical archives presented in such a contemporary way. Whilst an iPad can never replace the personal interaction provided by our distillery tours, the new experience is a wonderful added bonus that allows whisky lovers, visitors and locals alike to delve deeper into the Dewar’s story.”

Developed by Glasgow creative branding and digital agency Contagious, the app uses a simple interface with icons on screen to access specific room-based content throughout heritage exhibition. Access to the heritage exhibition and use of an iPad is included in all the distillery’s tour options, which also offer a guided tour through whisky production and the atmospheric warehouse, before a whisky tasting.

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Susan Young
Susan Young is a journalist who has spent the last 20 years editing the DRAM. Prior to that, she spent a decade working in Public Relations and Events dealing with clients as diverse as Cumbernauld Development Agency and James Burrough Distillers. Her knowledge of the Scottish licensed trade is extensive and she also instigated the first ever Scottish licensed trade awards which have evolved into the Scottish Bar and Pub Awards.

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