Cîroc has launched Cîroc Summer Colada to join its Cîroc Mango, Cîroc Pink Grapefruit and Cîroc Apple, Cîroc Red Berry, Cîroc Pineapple, Cîroc Amaretto and Cîroc Original expressions.
The new limited-edition expression vodka from Diageo Reserve uses natural pineapple and coconut flavour. Cîroc Summer Colada comes in a white bottle, embellished with metallic accents, including a golden orb as part of the logo and a golden cap. Nick Temperley, Head of Diageo Reserve GB, commented, “Cîroc is the UK’s leading ultra-premium vodka and is performing exceptionally well in both the on and off-trade, outperforming the category, up 33.6% in volume. Cîroc is leading the way in flavour innovation as the fastest growing ultra-premium vodka in the UK over the last two years up 250% in volume and value. The new expression, Cîroc Summer Colada will no doubt help accelerate further growth as consumer demand for new flavour profiles continues to rise.”
