Inveralmond has launched a new beer and unveiled a new look for the brand as it celebrates its 20th anniversary of brewing beer.
The Perth-based beer brand has added EPA, an Edinburgh Pale Ale, to its portfolio and has also relaunched bestsellers Ossian and Lia Fail.
Anew ruby ale brewed with Amber malts and roast barley, Daracha, will launch and complete Inveralmond’s new core range.
The brewery is undergoing a £750,000 refit and expansion to accommodate brewing of both Inveralmond and Innis & Gunn beers, creating 150% more capacity at the Perth site, and a tripling of capacity by 2018. It includes a barrel ageing hall, additional fermentation and processing vessels and new filtration technology.
The redesign of the new beers are inspired by vintage railway posters, with artwork for the beer labels and pump clips specially commissioned by Inveralmond from Isle of Skye based artist Peter McDermott. Inveralmond founder and chief executive Fergus Clark says, “We’re excited about our brand revamp and the new beers we’re working on. It’s fitting that the first launch to roll out of our new-look brewery, and the first new Inveralmond branded beer in a while, is an EPA. Edinburgh Pale Ale paved the way for British beer around the world, and we see the Inveralmond brand as having paved the way in the craft beer movement in Scotland and beyond.”