Greene by Name, Greene by Nature


Belhaven owners, Greene King, is aiming to send zero waste to landfill by 2020. This ambitious target follows a partnership last year with waste management company SWR.

The pub chain and brewer has now pledged to send zero waste to landfill by 2020.

The 218-year-old institution are confident of achieving their goal having already managed a 95% diversion away from landfill rate in the first year of the initiative.

“We’re really pleased to announce our goal of zero waste to landfill by 2020 and the progress made so far towards it,” commented group trading director Matt Todd.

He continued, “Waste is a real issue for the hospitality industry, and with the total Eating Out market set to grow from an estimated £87.1 billion in 2016 to £94.1 billion in 2019, it is set to become more and more pressing.

“We’re delighted that, as a leader in the space, we’re able to set an example to the rest of the industry and show that sustainability and an excellent offering can work hand in hand. The results show that we’re making real progress towards our goal, and we’re looking forward to implementing further initiatives over time.”

Greene King is also working in conjunction with WRAP – or the Waste & Resources Action Programme – and has signed up to Courtald 2025, a voluntary agreement between organisations with the stated aim of cutting the UK’s waste and greenhouse gas emissions associated with food and drink by one-fifth per person over a ten-year period.

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