Hunt On For Heverlee Champion

Scottish bartenders will be whisked off to one of Belgian brewing’s most hallowed sites in a new competition devised by Heverlee.

The scheme is all about crowning De Kampioen (‘the champion’ in Flemish) – an individual well-schooled in the brand’s provenance, history and culture who can also pour the perfect Heverlee serve.

But interested parties will have to hurry, as first stage entry closes this Friday, the 30th of June.

A host of ‘Bartender Brunches’ will be held across Scotland, where brand ambassadors will take the competitors on a journey through the history of beer brewing and demonstrate the perfect serve. A series of challenges will follow, culminating late in the year when the top three travel on an all-expenses paid trip to Park Abbey just outside Leuven, the spiritual home of Heverlee and a haven of brewing since medieval times. There the finalists will enjoy a dinner with master brewer Joris Brams and visit Heverlee outlets in Leuven before taking part in a final pouring challenge to decide the winner and recipient of the De Kampioen title.

Outlets with staff participating in the challenge benefit also, as they will be issued with a bespoke De Kampioen kit containing a perfect serve kit, branded staff uniforms and various other premium Heverlee POS.

Said Colette Duckworth of Heverlee Customer Marketing, “We’re delighted to have introduced our search for Heverlee’s first ever ‘De Kampioen’, an accolade that we’re sure will become a sought-after title amongst licensed trade staff.

“Each stage of the journey will help to engage on-trade staff in the culture and history of Heverlee and Belgian beer, particularly for the three finalists who will visit Park Abbey itself. We’re already looking forward to meeting some of the top bar staff in the country at the immersion sessions and finding out who will ultimately be crowned the ‘De Kampioen’.”

Those interested in participating are encouraged to speak to their account manager or enter directly via www.heverlee.com/dekampioen .

Category: Brands and Drinks
Tags: bartenders, De Kampioen, Heverlee, Leuven, SCOTLAND