Glen’s Platinum Vodka have partnered up with three UK music festivals – two of which take place in Scotland this August.
The drinks brand will act as the headline sponsor for Glen’s Party at the Palace and a major sponsor for both Belladrum Tartan Heart Festival and Y Not Festival, which is based in Derbyshire.
Glen’s Party at the Palace takes place on the 12th and 13th of August at Linlithgow Palace in West Lothian, with Amy Macdonald, Kaiser Chiefs and Razorlight all featuring on this year’s bill.
Tartan Heart Festival will unfold from the 3rd of August till the 5th on the Belladrum Estate just north of Inverness, and their line-up includes Franz Ferdinand, Sister Sledge and KT Tunstall.
Glen’s Platinum Vodka will be the only vodka product available at all three festivals, which are expected to draw a total of over 130,000 music lovers. All drinks will be served in specially designed cups and there will be a 28 square foot Glen’s Platinum ball pit for revellers to dive into.
Said Muriel Raguenaud, marketing director for Glen’s Platinum Vodka, “Our current campaign focuses on the fact that we don’t use celebrities to promote Glen’s Platinum as we’re confident that our vodka does the talking for itself. Partnering with festivals is part of this approach and getting more vodka drinkers to sample the brand.”