Heverlee To Launch New Cans and Bottles at Edinburgh Micro Festival

July 5th, 2017 | Posted in: Brand News

Beer, food and electronic music will collide when Heverlee celebrate Belgian National Day with a three-day micro festival in Edinburgh later this month.

The festivities, which will begin on Friday 21st July (Belgian National Day) and continue through to Sunday the 23rd, will take place at New Waverly Arches. C-listed and dating back to 1875, the arches have been redeveloped as part of the £150 million New Waverly development in the Capital’s Old Town.

The event is free to enter and will boast immersive projections, street art, a pop-up cinema and a menu of Belgian-inspired dishes including waffles, moules-frites and steak-frites, laid on by the people behind Leith street food market The Pitt. Local record label Firecracker Recordings have curated the musical offering, with star billing going to DJs Eclair Fifi and Charlie Bones of London radio station NTS.

As if that wasn’t enough, Heverlee will be also be selling their premium beer in 330ml cans and 660ml bottles for the very first time, ahead of a national launch for both in the on-trade later this year.

The brand are aiming to emulate the success of ‘Heverlee at Tontine’, the beer cafe they operated at Glasgow’s Merchant City Festival in 2015.

Wendy Espie, Heverlee’s Senior Brand Manager, remarked, “Since the success of Glasgow’s Heverlee at Tontine in 2015, we’ve been really keen to run another event and we can’t wait to open Heverlee at New Waverley on Belgian National Day.”

She continued, “With a carefully selected line-up of food, drink, music and art we’re sure the event is going to be a real hit with beer lovers in the city. We look forward to inviting the trade down to enjoy a pint, or even a can, and experience the event for themselves.”

The news follows on from Heverlee’s recent announcement of a ‘De Kampioen’ competition to find a Scottish bartender best able of delivering their perfect serve.

More details of the line-up will be announced on Heverlee’s social media channels in the build-up to the event.

The following two tabs change content below.

DRAM News Team

Editor at DRAM Magazine
DRAM magazine is Scotland’s leading monthly licensed trade magazine. It has been dedicated exclusively to the on-trade in Scotland for the past 23 years. It is independently owned, edited and published in Scotland. The DRAM is innovative, creative and original. First with the news, and the people in the news. Covering all the latest information on pubs, bars, clubs, restaurants and hotels in Scotland.


Six by Nico gets set for Edinburgh launch

Thu 15th February 2018

Chef Nico Simeone is set to introduce his successful dining concept ‘Six by Nico’ to Edinburgh this April. ‘Six by Nico&#... Read more.

Hanoi Bike Shop: Dog lovers urgently required for First Dates

Wed 7th February 2018

Vietnamese restaurant Hanoi Bike Shop, in Glasgow’s West End, is set to host its own version of popular Channel 4 show ‘First Da... Read more.

Buzzworks celebrate 9.2% rise in profits as turnover hits £14.8m

Tue 30th January 2018

Buzzworks, the award-winning Ayrshire-based hospitality group, owned by Kenny, Colin and Alison Blair, celebrated a rise in turnover of 15.6... Read more.

EDINBURGH GIN UNVEILS NEW LOOK FOR VALENTINE’S LIMITED EDITION

Fri 26th January 2018

Edinburgh Gin is making it easier for romantics just in time for the 14th February with its revamped 2018 Valentine’s limited-edition ... Read more.

Strong performance from Diageo but Smirnoff see sales dip

Thu 25th January 2018

Diageo has reported a strong performance with operating profit up 6.1% on net sales of £6.5bn. ... Read more.

Top 5 Malt whiskies to celebrate Burns Day

Thu 25th January 2018

Malt whisky accounts for 16.1% of all whisky sales, while blends account for 61.7%. Top 5 Malt whiskies Glenfiddich 12 year old Glenmorangie... Read more.

Burns didn’t die of alcohol, more matters of the heart

Thu 25th January 2018

People have speculated that Burns died of alcohol excess and possibly a sexual disease, but that was probably just the view of his biographe... Read more.

Scotland rules!

Thu 25th January 2018

Scotland’s most famous man is Robert Burns. But there was a somewhat murky side to our famed poet. It’s well documented that he had 13 c... Read more.

Burns painting turned out to be a bargain!

Thu 25th January 2018

Stephen Barnes bought a painting of Burns for less than £1,000 and when he got the painting authenticated, he found out it was actually wor... Read more.

Isle of Arran partners with Burns Unbroke

Thu 25th January 2018

Isle of Arran Distillers is sponsoring Burns Unbroke, a brand new multi-arts Robert Burns Festival. The event which takes place at Summerhal... Read more.

Whyte & Mackay sponsors 2018 Glasgow Comedy Festival

Wed 24th January 2018

Whyte & Mackay is sponsoring the 2018 Glasgow International Comedy Festival. The long-running festival is the flagship event of the Glas... Read more.

A gin that celebrates Byron

Wed 24th January 2018

Speyside Distillery – which is better known for its single malt Scotch whisky – has launched a new limited edition gin with bota... Read more.

What are your predictions for 2018?

Tue 23rd January 2018

THIS MONTH WE ASKED SOME OF THE KEY PEOPLE IN THE TRADE TO TELL US THEIR PREDICTIONS AND VIEWPOINT ON THE YEAR AHEAD. THANKS TO: Andrew Morr... Read more.

DESIGN FOCUS: THE TREE HOUSE

Tue 23rd January 2018

The Tree House in Ayr re-opened at the end of last year after a £400,000 transformation by owners Buzzworks. The restaurant, which has been... Read more.

Q&A : Who made an impression on you in 2017 and why? Pt 3

Tue 23rd January 2018

THIS MONTH WE ASKED SOME OF THE KEY PEOPLE IN THE TRADE TO TELL US THEIR PREDICTIONS AND VIEWPOINT ON THE YEAR AHEAD. THANKS TO: Andrew Morr... Read more.

How can licensees stay ahead of the competition in 2018?

Tue 23rd January 2018

THIS MONTH WE ASKED SOME OF THE KEY PEOPLE IN THE TRADE TO TELL US THEIR PREDICTIONS AND VIEWPOINT ON THE YEAR AHEAD. THANKS TO: Andrew Morr... Read more.

The Tipsy Cow, Airdrie

Tue 23rd January 2018

When business partners Frank Cogan and Martin Mackay of Bozz Co Inns Ltd embarked on their latest venture – The Tipsy Cow in Airdrie, Lana... Read more.

DRAM’s New Year Gongs!

Tue 23rd January 2018

This month Susan Young presents her annual gongs to people who have made her sit up and take notice this year… find out who caught her... Read more.

Molson Coors welcomes Snow

Tue 23rd January 2018

Molson Coors UK and Ireland has announced a partnership agreement with Chinese brewer China Resources Snow Beer (CRSB). Molson Coors UK now... Read more.

Glasgow serves up first citywide gift card

Tue 23rd January 2018

There’s a new Glasgow Gift Card which can be used in 70 restaurants, shops and leading attractions. The card, a pre-paid Visa, is the resu... Read more.