Luxury vodka brand Grey Goose has launched three new limited edition serves developed in conjunction with three top London venues.
The venues in question are hotel and private members club The Ned, luxury dim-sum restaurant Yauatcha City and the Sea Containers Restaurant at Mondrian London. All three were tasked with putting their own spin on Grey Goose’s signature serve Le Grand Fizz, which ordinarily contains elderflower liqueur, lime juice, soda water, fresh lime and, of course, Grey Goose.
To fit in with the brand’s new slogan ‘A Summer Well Lived’ Yauatcha and the Mondrian will be incorporating the serves as part of a wider terrace experience. Yauatcha will install chic blue artwork to give patrons the sensation of being underneath the waves and the Mondrian are even laying on an eight-seater boat for group drinking.
Erwin Van der Weerden, Grey Goose’s Northern Europe Brand Director, commented, “This summer we wanted to showcase how refreshing and versatile our signature summer serve is, and work with the best in the industry to customise it. We’ve given them free rein to add their own personal taste and flavour preferences, which they know will suit their bars.
“We’re delighted with their creativity using innovative ingredient combinations and combined with the exciting terrace takeovers believe we are jointly bringing exciting summer experiences and tastes to Londoners this summer.”