William Grant & Sons has unveiled a new limited-edition bottle design for its spiced rum, Sailor Jerry. The new bottle has been designed to reinforce the brand’s premium spirit status, heavy tattoo influence, personality, and to make a statement. The new design is an evolution on the clear glass bottle, showcasing a gloss-black concealed wrap and featuring prominent homages to the iconic tattoo designs of the late Norman ‘Sailor Jerry’ Collins.
The hero bottle image is one of Norman Collins’ iconic designs the hula girl, reminiscent of his early tattooing days inking fellow soldiers and sailors at his legendary tattoo parlour in World War II-era Hawaii and establishing himself in history as the undisputed father of American old school tattooing. The bottle also features the brand’s famous anchor – a traditional symbol of stability which harks back to Norman Collins’ professional sailor roots.