Gordon & MacPhail has launched a new online platform, which aims to enhance its customers’ digital experience while helping the brand become a respected source of single malt whisky information.
The platform has been developed following a customer-first model, which brings together the wealth of knowledge and products owned by Gordon & MacPhail. New features include an online shop providing in-depth product information and a blog.
Ian Chapman, Marketing Director at Gordon & MacPhail, said, “We’re delighted to announce the launch of our new website, bringing customers and stakeholders an exceptional digital experience. We felt the time was right to evolve our online platform to become not only a great showcase of our products – and our business – but also an educational tool where we could share our expertise as malt maturation experts with our visitors.”
The new website – www.gordonandmacphail.com – was developed by Equator.