Whyte & Mackay team up with Boni for new campaign

December 18th, 2017 | Posted in: News

Whyte & Mackay whisky has launched the 2017 phase of its Stay Smooth campaign, featuring the photography of Scottish photographer, David Boni. This year, the blended Scotch whisky brand is taking a wry and witty look at the real folk of both Glasgow and Edinburgh that have helped shape the brand’s smooth taste and character. A coffee-table magazine have been created, which has been distrubted in key bars across each city, alongside new POS kits and promotional scratch cards for the on trade. The A4 magazine with features Glasgow on one side and Edinburgh on the other, features Boni’s stylish photography of colourful personalities who make the cities what they are. Glasgow’s content features, among others, Jose, a long-haired, leather kilt clad bagpiper in Glasgow, while Edinburgh features girl-about-town, stylish Katie from Edinburgh.

The campaign is also using a number of giant static mirrors located in selected bars and prime outdoor street spots in each city, reminding Glasgow and Edinburgh folk to ‘Stay Smooth’ as they catch a glimpse of their own reflection in-bar.

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DRAM News Team

Editor at DRAM Magazine
DRAM magazine is Scotland’s leading monthly licensed trade magazine. It has been dedicated exclusively to the on-trade in Scotland for the past 23 years. It is independently owned, edited and published in Scotland. The DRAM is innovative, creative and original. First with the news, and the people in the news. Covering all the latest information on pubs, bars, clubs, restaurants and hotels in Scotland.


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