@Pizza brings a new concept to Edinburgh

After months of research and development, the founders of a new modern Edinburgh pizza restaurant @pizza are promising customers a pioneering counter-serve pizza restaurant with quality ingredients at its core.

The @pizza customer experiences a made-to-order eating experience that starts at the counter. Fresh oval bases are layered with ingredients, before being cooked. Once ready, the customer is presented with a final selection of ingredients to finish their pizza. For the indecisive, a core range of pre-designed pizzas are also available.

Founders Bhasker Dhir and Rupert Lyle are passionate about the new business. Rupert comments, “The concept has been designed to be simple, replicable and future proof, so we have designed all of the systems and processes behind the business to enable consistently excellent products and service and plan to expand this across a number of locations” Bhasker said, “The essence of Italian cooking, in fact any cooking, is great ingredients and this has been the basis of our development. We set out to create the best pizza possible, not just once, but every time. I’ve been making pizza at home since I was 15 and have only really eaten pizza better on one to two occasions.” It seems his customers agree, with the reviews to date ranging from ‘Awesome’ to ‘Fantastic.’

@Pizza is at 4 Charlotte Lane.

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