Kopparberg is encouraging drinkers to make the most of the summer weather with a new £6M campaign, entitled “Outside is Ours”.
The campaign encourages people to drink outdoors in beer gardens and bar terraces too as well outside…generally.
Rob Salvesen, Senior Marketing Manager at Kopparberg said, “We wanted to make the #OutsideIsOurs campaign remind our consumers about the great times they have had, and are still to have, outside with friends and evoke a strong emotional connection to the brand through its associated key drinking occasion whether they are drinking indoors or outdoors. We’re looking forward to seeing this campaign come alive whenever our consumers venture out to make memories this summer.”
The brand will also host its new experiential platform, The Kopparberg Outsider, at various festivals across the UK, alongside a series of social activations. The Kopparberg Outsider will see specially curated line-ups, secret performances and new Kopparberg Black draught on tap at Lovebox, Citadel and Sundown alongside favourites Strawberry & Lime, Mixed Fruit and Blueberry & Lime. http://www.kopparberg.co.uk