STUDENT DEAL FOR MOLSON COORS

Brewer Molson Coors has won a new four year solus beer and cider supply deal with the student union purchasing consortium, Northern Services. In an unprecedented decision by the Northern Services board, Molson Coors has been appointed unanimously to supply bars at university unions in Dundee, St Andrews, Glasgow (Glasgow University Union and Queen Margaret Union) and Queen’s (Belfast). The news follows the success of an initial two year contract which resulted in beer volumes rising across the group, with bar managers crediting the strength of the award-winning Molson Coors portfolio – which includes Coors Light, Carling, Pravha, Blue Moon, Staropramen and Rekorderlig Cider – in helping them buck the industry-wide trend of declining beer sales. Anne Marie Bennett, Executive Director of Northern Services, welcomed the deal and highlighted that growing demand for quality and range was at the root of their decision to offer Molson Coors such a long term partnership. She commented, “In the two years since we switched to Molson Coors, our bars are thriving and our beer volumes are up and outperforming the market. That’s why we collectively took the unusual decision to extend our contract with Molson Coors in this way. It’s great business for us, and they have proven themselves to be a perfect fit, with a product range that works for the changing student market. ‘The days of unions relying on a price fighting lager are over. Modern student bars need to offer quality, choice and plenty of exciting new brands, and with a range that includes Coors Light, Blue Moon, Chieftain IPA, Pravha and Rekorderlig, we get that in one from Molson Coors.”

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