BrewDog has revealed more details of its partnership with Crowns & Hops – the American craft beer brand that will be the first beneficiary of the Scottish brewer and retailer’s revamped Development Fund.
Crowns & Hops is the brainchild of Los Angeles-based craft beer enthusiasts Beny Ashburn and Teo Hunter. BrewDog will brew Crowns & Hops beer alongside its own in its brewery in Ellon, Scotland, for distribution across the UK and beyond.
Through the Development Fund, BrewDog will help Crowns & Hops establish its first brewpub, in Inglewood, California, and support management of two crowdfunding campaigns set to launch this year.
Ashburn said, “The time is now for cultural ownership! Responsible, authentic culture curated for the people by the people. We are thrilled to partner with BrewDog to help make this vision a reality.”
BrewDog co-founder James Watt added, “Beny and Teo’s passion for changing the world of craft beer is infectious. When I first met them I was blown away by how unapologetic and uncompromising they were, and it opened my eyes to a serious issue we have in craft beer. It’s these qualities that made us such great partners and I can’t wait to see what they achieve with BrewDog’s support.”
BrewDog’s Development Fund makes up to £200,000 available each year to help small craft brewers and startups become established.