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GREEN INK FOR PILSNER

Carlsberg UK has unveiled a new, ‘better’ Carlsberg Danish Pilsner to minimise its environmental impact, with sustainable packaging and ‘greener green’ ink, as part of a strategy to revitalise its flagship beer in the UK.

Liam Newton, Vice President Marketing, Carlsberg UK said, “In launching our new, perfectly balanced Carlsberg Danish Pilsner, we’re toasting the brewing passion of our founder J.C. Jacobsen and his legacy of pursuing better, which started over 170 years ago.

New Carlsberg Danish Pilsner will be supported by a multi-million-pound investment and new visual identity, which aims to increase brand quality perceptions.”

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