QUILMES REFRESH AND NEW NAME

Morgenrot’s Argentine beer brand Quilmes has undergone a full brand revamp including a new packaging makeover of its bottles and cans, and has been renamed Quilmes Clasica. Commenting on the re-brand,

Morgenrot’s Commercial Director John Critchley said, “We’re proud to have worked with the Quilmes brewery for over a decade with the brand growing year on year and continuing to be a popular choice with our customers. It’s by far Argentina’s biggest beer brand and has now also developed a loyal following in the UK so a revamp was necessary to continue the push.”

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